PRIVACY POLICY

Doughline is a trading name of Net Papi Ltd, a company registered in England and Wales.

For the purposes of UK data protection law, Net Papi Ltd is the data controller responsible for your personal data.

If you have any questions about this policy or how we handle your data, contact us at hello@doughline.co.uk.

We collect personal data only when you actively provide it to us. This includes:

• Contact information — name, email address, phone number
• Business information — business name, type of business
• Enquiry content — the details you share when asking about equipment, finance, fit-outs or other services
• Transaction data — if you purchase equipment, we retain records of the transaction for accounting and legal purposes

We do not collect sensitive personal data (e.g. health data, financial account details). We do not collect data from visitors who simply browse our website without submitting a form or making contact.

We use the personal data you provide to:

• Respond to your enquiry and provide the information or service you've requested
• Process a sale or service agreement if you proceed with a purchase
• Arrange delivery, installation or technician visits
• Contact you regarding the specific piece of equipment or service you've asked about
• Improve our services based on feedback

We do not use your data for automated decision-making or profiling. We do not send marketing emails unless you have specifically asked us to keep you updated and you have a clear way to opt out.

Under UK GDPR, we rely on the following lawful bases:

• Legitimate interests — for responding to business enquiries. We have a legitimate interest in responding to people who contact us about our products and services. This does not override your rights.
• Contract — when you purchase equipment or enter into a service agreement with us, processing your data is necessary to perform that contract.
• Legal obligation — where we are required by law to retain records (e.g. for tax and accounting purposes).

• Enquiry data — records of enquiries that did not result in a sale are kept for up to 2 years, after which they are deleted.
• Transaction data — records relating to completed sales and service agreements are kept for 7 years as required by UK tax and accounting law.

After the applicable retention period, data is securely deleted or anonymised.

We do not sell your personal data to any third party.

We may share your data in limited circumstances:

• Finance partners — if you request a finance quote, we will need to share your business details with our finance partners for the purpose of assessing and providing that quote. We will always tell you before doing so.
• Professional advisors — accountants or legal advisors as required.
• eBay integration — our website pulls product listing data from eBay via their Browse API. This is a one-way pull of product information only. No customer data is sent to or shared with eBay.

We do not transfer your personal data outside the UK or European Economic Area.

Our website uses essential cookies only — those strictly necessary for the website to function correctly. We do not use advertising cookies, tracking pixels or third-party analytics that build profiles about your browsing behaviour.

You can disable cookies in your browser settings. Disabling essential cookies may affect how the site functions.

You have the following rights regarding your personal data:

• Right of access — you can request a copy of the personal data we hold about you.
• Right to rectification — you can ask us to correct inaccurate data.
• Right to erasure — you can request that we delete your data, subject to our legal obligations to retain certain records.
• Right to data portability — you can request your data in a structured, machine-readable format.
• Right to object — you can object to processing based on legitimate interests.
• Right to restrict processing — in certain circumstances, you can ask us to pause processing of your data.

To exercise any of these rights, email us at hello@doughline.co.uk. We will respond within one calendar month.

If you believe we have handled your data unlawfully, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

For all data-related requests, corrections or complaints, contact us at:

We may update this privacy policy from time to time. Any changes will be posted on this page with the updated date below. We encourage you to review this policy periodically. Continued use of our website following a change constitutes acceptance of the updated policy.